How is GetUp’s campaign strategy developed, and how can GetUp action groups be involved in this process?

How is GetUp’s campaign strategy developed, and how can GetUp action groups be involved in this process?


In addition to the GetUp Organising Team, who action groups work most closely with, GetUp has a Campaign Strategy Team: a small dedicated team of staff working on each of our campaign ‘pillars’: Economic Fairness, Environmental Justice and Human Rights. Each campaign pillar is underpinned by a long-term strategy, and team members work on multiple deep campaigns, as well as  rapid-response moments.

A campaign strategy can take a team weeks or even months to plan, while a rapid-response moment might see the entire GetUp staff drop what they’re doing and work around the clock to develop a strategy and organise events in every capital city the following evening.

But there’s something new on the horizon - and it’s exciting!

The aim is that from now on, when the GetUp Strategy Team is nutting out a campaign strategy, they’ll also be scoping out strategic opportunities for action groups to get involved at a local level -- to build power in your communities, and take the campaign to a whole new level. There will also be opportunities for your action group to be involved in developing tactics or strategy.

A key part of most GetUp campaigns is to build power and influence through increased visibility and engagement at a local level, and that is where you and your local Action Group come in.

Starting in 2018, when there’s a new campaign that seeks to have Action Groups as a core part of the strategy, the GetUp Organising team will reach out to Action Groups with opportunities to get involved. If this is the case, your action group will be provided with:

  • An overview of the campaign plan and strategy

  • Relevant background information

  • A list of tactics your group could undertake as part of the campaign, including some that you can make your own

  • Any relevant training or guides

  • An opportunity to input into these plans

Then it’s over to you. You and your  action group will decide whether you want to get involved. We really hope you do!

If you want to get involved you’ll:

  • Determine how much capacity your action group has to put towards the campaign

  • Decide how your action group will get involved, and who will do what

  • Decide what tactics you’ll roll out (including coming up with your own ideas)